Alumna research spotlight

We’re super proud of all of our alums, so many of you are going on to do great work in our profession.Today we say congratulations to our own Cara Mahon. Cara earned her master’s degree recently from the University of Missouri.

awg digital marketing team c3

Cara, who works for AWG,  did some really interest research for her thesis about how independent grocery retailers (like AWG members) can successfully market and communicate their online grocery shopping offerings to their customers to secure sales online and in-stores. She did this through marketing email communications.

Here is a summary of the research Cara posted on AWG’s blog and was nice enough to let us share here.

Students and anyone reading this who might be interested in public relations, this is a great example of the kind of work people are executing in the public relations profession.

Thanks Cara, we’re super proud of you. Let us know what you’ve been up to and we’ll be glad to share it here.


About ucm_pr_program

PRSA certified program in undergraduate public relations education, with growth in graduate education
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