A great field that combines passion for people with business savvy, the best of professional messaging, and long-term relationship building. Watch the videos below to learn more: One from the program and one from a UCM PR alumna!
If you want to get formal, public relations is…“a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America
One agency put it this way – strategic storytelling for your organization.
PR is the “voice behind the voice.” When an organization’s story is told and told well, no one knows the PR professional was the one who made sure that happens.
UCM PR uses “the voice behind the voice” as a tagline to kick start our conversations about public relations. When PR is done well, no one knows we’re there. Great press coverage, superb special event messaging, an excellently crafted speech and talking points about a corporate acquisition or divestiture, a call to action generating increased giving to a philanthropy, well managed crises, employees knowledgeable and vested in an organization’s purpose…all are the outcomes of excellent public relations. Public relations truly is the voice behind the voice.
Who can be good at it?
Persons with a passion for strategic communication, solid business acumen, thirst to learn wherever they are, commitment to writing, and who uses savvy relationship building and maintenance skills are sure to be successful. The UCM PR program takes you one step at a time through its PRSA CEPR (certified) educational process you need to be a skilled and successful public relations professional.
Watch more here: https://www.youtube.com/watch?v=68I-7IINMqc
For more, see PRWeek’s Traits of a Solid PR Professional