by Tom Heapes

We had another great opportunity for true learning to a greater degree this week at UCM. Our strategic crisis communications class had the chance to interact with Crossroads president and UCM PRSSA senior adviser Mike Swenson via Skype regarding his article on a national PR site about the latest crisis adventures at Chipotle.

As usual, Mike offered great insight into the tricky business of managing a crisis in the food industry, especially a brand with such a loyal following as Chipotle.

Bringing the real world into the classroom and examining the ever-changing practice of PR and its role in today’s C-Suite gives our students a distinct advantage.

Here’s Mike’s article, well worth reading. Students, please let us know who else we should connect with and pros let us know if you would be willing to spend a little virtual time with our students.