Video In The Field-Update From Daytona

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Each race weekend, we produce videos as part of the ZF Race Reporter Series. The three videos are shot, edited and sent to various media outlets before the race starts. This way, we can maximize the exposure our client gets. How do we maximize the exposure? Many times the videos are the only race-related content that the media gets between qualifying and the race. Meaning that once the media receives all of the qualifying news releases from the team and manufacturer PR reps, very little new news is distributed prior to the race. This gives our client a window of opportunity to be viewed without much competition. In this video, ZF Race Reporter John Hindhaugh (right) is interviewing Scott Atherton, president and COO of International Motor Sports Association, about the upcoming 2015 TUDOR United SportsCar Championship season.

About ucm_pr_program

PRSA certified program in undergraduate public relations education, with growth in graduate education
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